Website Content Marketing Using Wix

Marketing your website is an essential part of your success as a business. For most, the basics of website marketing are an enigma that keeps

us up at night. So if you are just starting out on Wix.com with your first website and you are wondering how you're going to market your new website, check out this blog post below for some advice and tips.

In this article we'll cover:

• Domain name

• Business email

• Social media posts

• Blog posts

• Email Marketing

• Online shop

Domain

You have a voucher for a free domain. You can claim this domain voucher by navigating to your site dashboard, clicking "Connect Your Own Domain" and then choosing a domain that you like.

Finding the add your own domain button on the Wix dashboard

With the voucher, you can get the TLDR ".com", ".online" and more, in fact, most "internationally recognized" TLDRs are available through- which one you choose is a matter of personal preference.

Where your domain name can have an impact on your marketing is in the element of brand trust. For example, if I am looking to buy a pair of shoes online, I may feel more comfortable making the purchase on a South African website because I will automatically assume that this website ships within my country. So, I would be more likely (as a South African) to buy shoes from awesomeshoes.co.za than from a website called awesomeshoes.com.

Marshall Arts facilitates the purchasing and registering of domain names for a lot of our clients, in the last 3 years we have registered over 350 domains with all kinds of TLDRs. If you would like Marshall Arts to register a domain name for your business, please contact us and we'll walk you through the process of working with us. Importantly, you can register multiple domains for the same website - this is called Domain Brand Protection. You can also set up redirects so that a user will be directed to the local TLDR based on their location - this can be especially helpful if you are an established brand that wants to branch out into new territories.

Business email

Wix offers a Business Email solution that works through Google Workspace. It is then possible to connect your Google Workspace email to your Microsoft Outlook account or just simply use the Gmail browser app. This feature IS NOT included in the Business Unlimited Premium Plan. Wix Resells these plans by Google and they cost about $144 per year.

Finding the Business email setup on the Wix Dashboard

You can get a business email from Wix/ Google by navigating to your site dashboard, clicking on the "Get a business email" button, and following the steps.

Alternatively, if you purchase a domain from domains.co.za, you can then also register an email address with them and link that to your Microsoft Outlook (or apple mail) account.

If you would like Marshall Arts to set up an email address for you with domains.co.za we can do so and charge a fee of R1080.00 per year.

Social Media Posts (Images for Instagram and Facebook)

You can create social media posts with your logo using canva.com. They also have a great mobile app for your iPhone. You can also create posts using Wix. Navigate to the site dashboard, click on marketing and SEO, then click social marketing. This will allow you to create social media posts via templates that Wix provides. Canva also offers easy-to-use templates. Both are "free" with paid versions.

Finding the Social Marketing button on Wix

Marshall Arts offers social media packages for our clients with the below standard rates

• 1 post = R240

• 4 Posts = R700

• 8 Posts = R1250

• 12 Posts = R1800

If you take one of the options on a yearly basis and pay for the year upfront we offer a 10% discount. So for example, if you want 4 posts per month for 1 year the price would be 700 X 12 - 10% = R7560. This would be for a total of 48 social media posts (this works out to R15.75 per post).

One of the benefits of working with us is that we would work with you to ensure that your posts are professionally designed, and take into account major holidays and social media events.

Blog posts

You can write a blog post on Wix using the blog feature and this will automatically publish the posts to your site. You can also set posts to schedule throughout the year. It is wise to time your blog posts with your social media campaigns and email marketing campaigns. You can write posts by navigating to your site dashboard, clicking on Blog, and then Posts.

Creating a Blog post using Wix

Marshall Arts offers blog writing services just like the social media post services with the below pricing structures:

All blog posts will be approximately 2000 words (5 - 7 min read time) which is optimum for SEO.

• 1 Blog Post = R1250

• 2 Blog Posts = R2250

• 3 Blog Posts = R3000

• 4 Blog Posts = R3500

If you pay upfront for the blog writing service for 1 year then Marshall Arts applies a 10% discount. For example, if you opt for 4 blog posts per month for 1 year you will pay R3500 X 12 - 10% = R37 800.00 (R787.50 per blog post).

Marshall arts will then schedule your blog posts to post (4 posts per month) and will make sure that they are strategically positioned alongside major internet events, holidays, and your business's promotional schedule.

Email Marketing

Wix allows you to send three email marketing campaigns per month for free. These campaigns include Wix branding. To upgrade the email marketing service you need an Ascend Premium package. We recommend the Professional Ascend Premium package which allows for 50 000 emails per month to be sent over 20 campaigns. This package costs R12000 per year ($48 p/m incl. Vat).

Finding Email Marketing setup on Wix

You can send email campaigns from your Wix site by navigating to your site dashboard, clicking on Marketing and SEO, and Email Marketing.

Once again Marshall Arts offers email marketing services.

• 1 email campaign R550.00

• 2 email campaigns R1000.00

• 3 email campaigns R1450.00

• 4 email campaigns R1850.00

If you use our service on a yearly basis you get the standard 10% discount, so for example, if you need 4 email campaigns per month you would pay R1850.00 X 12 - 10% = R19 980.00 (R416.25 per email).

Online Shop

You can add an online store to your website by going into the website editor, clicking the plus sign, clicking on Online Store, and clicking add app. This will add the shop pages to your website. Once the shop pages have been added to your website you can add new products by navigating to the site dashboard and clicking on Online Store, Products, and Add New Product.

Marshall Arts can set up an online store for you with the below pricing structure:

Online store setup: R1750.00

Product uploads: R50 per product

Contact us for a discounted rate should your store have more than 100 products.

If you have any questions regarding any of the above why not let us know in the comments section, alternatively you could reach out to us to book a call with one of our sales consultants who would be happy to answer all of your questions (with no obligation to use our services).

Marshall Arts Creative Media House Pty Ltd is a Wix Top Partner and we have built over 200 Wix websites for clients all around the world. We not only build websites and create the content that goes on them but we consult for our clients across a wide range of digital solutions. If you have a business that needs to solve a problem online, Marshall Arts has your back. We know the internet and we love solving problems creatively.

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Digital Marketing Jargon Explained

If you are just starting out with digital marketing or are thinking about it as a career, you may be getting overwhelmed by the amount of Jargon this industry uses. Jargon is a fancy word for fancy words that specific industries use to describe a something that is relevant or specific to their industry. In simple terms, jargon are words that only appear in the context of a the relevant industry.

Here are some examples of digital marketing Jargon:

App - a program that runs on a smartphone

Avatar - an image or NFT that represents a person on the internet

Blog - an article written by an internet user, usually in a conversational/ informal tone

Chatbot - a computer program that simulates conversation with a real person on a website

CTR (click through rate) - the number of times an item is clicked on

Conversion rate - A measure of performance for a digital campaign

Vlog - a video version of a blog

So what do you need to know in order to get your digital marketing journey underway? Well the answer really depends on what you are trying to achieve. For example, if you have a website and you are considering increasing the traffic (number of people visiting the site) through Google Advertising then you will definitely want to have a grasp of the terms (jargon) that Google uses. Google advertising hinges performance using words like: Campaign (a specific advert), CTR (Click through Rate - the number of clicks on your ad), Conversion Rate (the ratio of goals achieved versus clicks that resulted in nothing). Most digital marketing, whether it is SEM (search engine marketing) or SMM (social media marketing) will use these terms. Of course there are also Jargon in both that are relevant to marketing in general like: Demographic (the type of people; age, gender, race, geographic areas etc), Target Audience (the intended group of people/ demographic you wish to reach with your campaign), Remarketing (sending specific new campaigns to people who have seen your brand or ads elsewhere) etc.

There is a lot of information out there and knowing where to begin can be daunting, that is why digital agencies like Marshall Arts exist. We eat, sleep and breathe digital concepts and help our clients achieve their online goals, so they can focus on doing what they do best - running their business!

If you would like to get in touch with Marshall Arts to discuss your next online campaign, or your next idea for an online business then click here to book a call with one of our consultants.

If you would like to further increase your knowledge of Digital Marketing we strongly recommend this incredible (and free) course by Google which delves into all of the major concepts of digital marketing in a friendly and easy to understand way.

Click here to access Google Digital Garage - Digital Marketing Introduction Course

If you would like a Digital Jargon Cheat Sheet so you can just brush up on terms or use it a reference while planning your next campaign, click here to access to download the Google Jargon Busting PDF - it's free, with no obligations.

At Marshall Arts we aim to provide businesses and business owners with access to high quality, low cost digital solutions and information that achieves goals and shows results. If you enjoyed this short blog post, consider subscribing to our newsletter so that you get updated when we share new insights or digital strategy content. You can subscribe to our newsletter in the footer (the section at the bottom of every website).

About Michael Marshall

Michael Marshall is a business owner, web developer, screenwriter, lecturer and musician. Over the past decade Michael has produced award winning work for a multitude of large brands across South Africa and the international market. Michael has been running Marshall Arts Pty Ltd from 2009 to the present and is currently primarily focused on developing high end live-streaming virtual event platforms for companies such as Asba, Multi-Media, Currn't Events, Immersive Showtech and Carbon6.

Early career

Michael's early career as a musician began in 2014 with his band Elysium. Elysium produced music and played shows in Johannesburg from 2005 - 2008 and this is where Michael began to make a name for himself as a singer, event organiser and lyricist. From 2008 to 2014 Michael played in a dozen bands across South Africa as a vocalist or guitarist or drummer or all three. In 2014 Michae was approached by Intellilab, a Television company run by TV Tycoon, Nico Steyn. Nico wanted Michael to teach Lyric Writing on his new television show SugaRushed which featured musicians who wanted to become famous in Nigeria. Over the next year Michael worked with Intellilab and eventually was given the opportunity to produce several episodes of UJ TV. During this time Michael wrote his first screenplay which was produced by Mzanzi Magic through a young filmmakers program called The Bubblegum Factory. Michael wrote a second screenplay which was produced by Mzanzi Magic in 2015. At this time, Michael was still playing music with several South African lineups, but he was focusing on his career as a storyteller through his lyrics, screenplays, television segments and more. In 2014 Michael moved back from Cape Town to his home town in Johannesburg to be closer to his family and he built a voice over recording studio in his mother's garage. Over the next 6 years that studio booth would become the foundation Marshall Art's corporate advertising career. Within the four walls of that soundproof garage booth built specifically for voice over recording Marshall Arts recorded Voice Overs and wrote copy for brands like Clinique, Dial Direct, Anglo Platinum, Investec, Netcare and that's just naming a small fraction.

In 2016 Michael was steadily producing radio and TV commercial audio at the studio in the garage while taking the odd job as a screenwriter. AFDA Johannesburg had approached Michael late in 2015 to apply for the Masters programme, but Afda did not realise Michael ws only 24 at the time. His application for enrollment into the Masters was declined, but the school asked if he would consider their 1 year Honours Post Graduate Degree. Because He had not studied at tertiary level before and did not have a single qualification from a tertiary institution he decided to study at AFDA majoring in Writing and Directing, while running his business full time. 2016 was a aa busy year indeed with contracts with Litho pharmaceutical and Anglo American Platinum at the Voice Over Studio while doing a degree that most consider full time. Michael graduated from AFDA with a Post Graduate degree in Motion Picture Media, Majoring in writing and directing. It was at AFDA in the final moments of the year, that Michael picked up video editing for the first time.

2017 would see Michael's career shift dramatically. With the skills as a video editor he could now offer his clients a far more holistic service. BBy using stock footage or small crews of young filmmakers, Michael shot adverts for ZZ2, BAIC, the Optimal.me, Buygaloo and more.

By 2018 Michael had produced a solid portfolio of creative media work where Marshall Arts had done every aspect of the production from the conceptualisation to the final mastering and even distributing for broadcast. Michael was working closely with members of family who were all creatives in various fields. Michael worked most closely with Kerry Marshall and Catherine Hall. Kerry, a graphic Designer, had the eye to help Michael's projects look and feel like they came from a high end agency. Catherine, a cinematographer, was able to shoot high quality footage on unbelievably low budgets. Together they were a great team,

Towards the end of 2018 Michael was brought on as a consultant for Buygaloo, a South African start up that offers a digital marketing solution to brick and mortar retail stores. Michael consulted with Buygaloo on Marketing and their launch strategy for the Beta TEst. In August of 2019 Michael and Buygaloo launched the Buygaloo App at Maponya Mall with great success. The app was a hit amongst the shoppers and the shops and the feedback was phenomenal. With the Beta test successful and next stage pf the app development underway, the future was looking incredibly bright. But then of course 2020 rolled around and the world of brick and mortar retail went out the window.

In the early weeks of March 2020 Michael began developing highly secure live-streaming solution that his corporate clients could use to host internal events. It had come to Michael's attention that some of his clients were hosting online events during the early days of the pandemic and that these events were costing his clients aan arm and a leg. Michael decided to put all of his energy into developing a platform that could reliaable host live streaming in South Africa and do so over a SHA 256 encrypted network. By July 2020 Michael had cracked the secret sauce of his live streaming platform and the first live event was held for Absa in on 22 July 2020. SInce then Michael has hosted live events for Coca-Cola, Disney, Standard Bank, Dimension Data and more.

Present day

Marshall Arts has grown to a company of 4 full time employees while still maintaining the original ethos of hiring in freelancers and contractors regularly. In 2021 Marshall Arts was recognised as being in the top 20 partners of Wix Agencies around the world. Marshall Arts produces high quality audio, video, graphic design and websites for companies around the world. The team always has and always will have a work from anywhere ethos and Michael and his wife Jem currently live in Simons Town South Africa

Michael and Jem 299 July 2022

Marshall House Garage - The Studio

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Above: The garage

Right: Michael and Jemmé signing marriage contracts